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Based on your responses to the assessment, we have identified a specific and personalised focus area for your company. In this page, you can learn more about this area and get free resources to help you kick start your journey towards delivering unified and delightful customer experiences.

Why is Customer Service Important?

Customer experience is different from customer service. Customer service is only one piece of the customer experience puzzle. Customer experience starts with a customers’ first interaction with your business, where customer service begins when you are first servicing a customer’s needs and/or demands. 

Customer Service continues to play a crucial role; the evolution of new disruptive business ventures has made sure of that, from those at the start like Zappos to today’s front runners like Amazon and Uber.

FREE RESOURCE

4 Most Common Customer Service Demands and How to Solve Them

The most successful organisations proactively list their customers and let their feedback drive the business's customer experience strategy. This guide will guide you through four of the most common customer demands and advise you on how your business should be approaching and/or catering to them. 

DOWNLOAD THE GUIDE

Stephen Higgins

Head of CRM

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