ROI of Product Information Management (PIM)
Both B2C and B2B customers are demanding more compelling, frictionless, and
personalized commerce experiences. To succeed in today’s high tech and highly
competitive markets, omnichannel is everything.
The questions to ask your organisation:
- How long does it take us to prepare all the necessary product information?
- How many different departments do we need to work with to compile text, images, or translations?
- Do we know when we have the minimum level of information to launch?
- Are we communicating consistent product stories across the buyer journey?
The secret of empowering your customers is by providing them with the product
information they need to do their research and with a PIM system, you will see efficiencies from
beginning to end.
A PIM solution automates the ingestion of data feeds from external sources,
such as ERP (enterprise resource planning) or a PLM (product lifecycle management), while teams work in parallel to enrich product content. This enables
your organisation to quickly publish new or updated information across all your channels
centrally, within minutes.
In the digital economy - you need to invest in technology solutions that enable you to meet buyer’s needs in any language, in any channel, quickly. Why?