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Inside Dynamics 365: Predicting business outcomes with customer insights

26 June, 2017
Young business professional using laptop outside
Predicting business outcomes with customer insights

Better understand and engage with customers by giving employees the relevant insights they need from intelligent customer analytics.

Dynamics 365 for Customer Insights enables business owners to apply predictive AI to a wide variety of business outcomes without relying on a team of data scientists. By watching the video you will learn:

  • How to market more efficiently
  • How to sell more productively
  • How to deliver better customer service



In a recent interview with The Record, Columbus Practice Director, Chris Braisby and our Technical Director, Martin Clothier, explained the business areas in which the innovative use of analytics can really make a difference. 

The emergence of analytic technologies has had a radical effect on companies in most sectors. Being able to deduce what is happening within your company and act accordingly has now become vital to modern business success.

Chris Braisby and Martin Clothier, identify two dominant roles analytics is playing – both beneficial to the business, but different in nature.

“There’s the cost reduction and outgoings perspective, where companies can modify and streamline their practices,” Braisby explains. “Then there’s the side that sees the use of big data and analytics to increase sales revenue and enhance business processes.”

“This can be achieved through a greater awareness and understanding of not just what a customer wants, but when they want it, and having an up to the minute response.”

Predictive maintenance is another area of note, with some Columbus customers connecting machines using internet of things technologies.

“We’re connecting those machines up so we can crunch massive amounts of data and see when a certain part is failing or not operating  100% efficiently,” says Clothier.

“We can get a service engineer out there, prevent downtime, and keep production efficiencies up for those customers. That’s an additional service that allows customers to have an additional competitive advantage.”

Read their interview in full here.

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