In this video, find out how to deliver a unified and delightful customer experience.

What does it take a deliver a delightful customer experience? Start by thinking like your customer. Trace your way back the cycle of how they interact with you.

Unified commerce is the new omnichannel - the next step in the transition required for companies to be able to meet the expectations of today's customers. The road there is a journey of change that affects the entire organization and must cope with both the brand strategy and the sales strategy.