One of the biggest shopping events of the year is nearly upon us, with Black Friday falling this year on 29th November. The day itself has an indeterminate past, but is often said to stem from America around the 1950’s. It was used to describe people taking a sick day from work, the day after Thanksgiving.
B2B and B2C organizations are in a race – to digitally transform business operations in line with other industries. But it’s an obstacle course for those with a legacy retail presence to deal with, purchase patterns to monitor, and suppliers and distribution channels to manage – and no two contracts are ever the same.