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BrandX is an electronic store that sells its products in its various retail outlets and online. It has digitally transformed its business by building simplified integrated systems that make the entire Discover - Buy - Installation process seamless for its customers. Find out the secret sauce behind BrandX's customer experience.

Columbus has launched a free assessment which is aimed at helping you determine the gaps in your customer experience. Start your journey below!

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In this piece, I will concentrate on the value of Customer Service to companies today; I can safely say that the quality of Customer Service has been at the very top of the list of requirements that companies have when they come to me in regards to their challenges.
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Manufacturing organisations are often behind the curve when it comes to implementing Customer Engagement (CE) technologies, as it’s now being called… and you can’t blame them for that! They’ve had their heads down and been focused for years - implementing essential, complex, high investment Enterprise Resource Planning (ERP) business improvement projects.
As Generation Z’s buying power makes its presence felt, the importance of “brand differentiation” is fast becoming recognised as a key influencer in consumer choice and spend.
How businesses must re-evaluate their customer experience for future growth and customer success. The next step of digital maturity? We have all attended a seminar at some point where an industry speaker has opened with “what makes a successful digital business?”.
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