<img src="https://secure.leadforensics.com/133892.png" alt="" style="display:none;">

BrandX is an electronic store that sells its products in its various retail outlets and online. It has digitally transformed its business by building simplified integrated systems that make the entire Discover - Buy - Installation process seamless for its customers. Find out the secret sauce behind BrandX's customer experience.

 

Want to learn how you can create the perfect customer experience?

Hopefully our animation has inspired you to fine-tune your customer experience. There's a lot involved in creating the perfect customer experience, however. It starts with knowing your customers inside and out, and being able to provide them with the customer service they're expecting.

To help you get there, we created an ultimate guide that will show you how to improve customer service and experience. Ready to get started?

Check out our all-in-one resource

Discuss this post

Recommended posts

The digital marketplace is growing exponentially, bringing new challenges, channels, and business models as the traditional path to purchase undergoes a significant shift. Although the fundamentals of retail remain the same – we’re talking free shipping, fast delivery, an easy to navigate website, and relevant product content – customer expectations have risen, and businesses must be prepared to make adjustments to the customer journey.
Major shifts in consumer buying behaviour during the pandemic have sincetriggereda digital sales boom, with shoppers now expectingfrictionless and contactless transactions. Two years on and the irreversible impact of the pandemic can still be felt across the entire retail landscape. Success of future operations will rest on the ability of retail businesses to meet the needs of the new ‘digital-first’ consumer. 
The retail industry – like many others – has experienced rapid transformation over the last few years with solutions such as the Internet of Things (IoT) taking centre stage. IoT has many uses and benefits for retail, including the ability to offer more personalised shopping experiences, increase customer loyalty and satisfaction, boost sales and improve inventory management. It’s estimated that IoT in retail will grow to $94.44 billion through 2025. This increase emphasises how IoT adoption won’t only improve the customer experience directly, but the need for businesses to change the way they do business to meet the demands of today’s connected customer. Using IoT in retail doesn’t only improve the customer experience. It also drives the customer experience by giving businesses the opportunity to gain a better insight into their customer preferences and the opportunity to create a more personalised and interactive ‘shopping’ experience.
In June 2022, the average conversion rate for eCommerce sites was 1.72%. That means less than two sales in 100 visits! While this is a massive challenge for the entire industry, there are ways to improve it.
Whenever I’m browsing online, regardless of whether it’s to buy a product/service or research something, I pay attention to the website’s layout. If a particular website’s design is clunky and difficult to use, I’m less likely to trust the company and whatever they’re trying to tell or sell to me.
right-arrow share search phone phone-filled menu filter envelope envelope-filled close checkmark caret-down arrow-up arrow-right arrow-left arrow-down