Jessica Hall
Aug 10, 2022
The shift in CX behaviours: A look into the manufacturing industry
The servitisation of products has altered the manufacturer-customer relationship. We examine the...
Jessica Hall
Jul 26, 2022
How high are manufacturers aiming their CX efforts?
Today's B2B customers want a more B2C-like customer experience than ever before. In this blog, we...
Jessica Hall
Jun 6, 2022
The state of CXE in manufacturing
Our partner report with Copperberg analyses the state of CXE in manufacturing and what could change...
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Jessica Hall
Feb 22, 2022
Transforming customer experience with digital transformation
In our report with Business Reporter, we explore the internal and external impacts of digital...
Jessica Hall
Feb 14, 2022
B2B vs B2C buying process: The key similarities and differences
When it comes to creating an e-commerce strategy, you'll need to know the key similarities and...
Jessica Hall
Dec 3, 2021
COLUMBUSCAST: What is disruption?
Disruption is a theory where one company challenges others by focusing on market segments that the...