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The shift in CX behaviours: A look into the manufacturing industry

The servitisation of products has altered the manufacturer-customer relationship. We examine the...

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How high are manufacturers aiming their CX efforts?

Today's B2B customers want a more B2C-like customer experience than ever before. In this blog, we...

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The state of CXE in manufacturing

Our partner report with Copperberg analyses the state of CXE in manufacturing and what could change...

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Transforming customer experience with digital transformation

In our report with Business Reporter, we explore the internal and external impacts of digital...

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B2B vs B2C buying process: The key similarities and differences

When it comes to creating an e-commerce strategy, you'll need to know the key similarities and...

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COLUMBUSCAST: What is disruption?

Disruption is a theory where one company challenges others by focusing on market segments that the...

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