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Lucky Vitamin

Online retailer ERP case study
Pep-up your e-commerce solutions

The leading worldwide online retailer in wellness and health supplements is using new IT platforms to speed processes and drive growth.

In September 2009, Lucky began implementing ColumbusMCR and Microsoft Dynamics AX to replace its website, call centre and back office systems, which process thousands of orders per day. The ColumbusRetail solution went live in January 2010 maintaining LuckyVitamin’s position amongst the top 500 e-commerce sites in the world.

The solution handles all of LuckyVitamin’s content management, merchandising, pricing, supplier management, promotion, shopping basket, order taking, call centre, customer service and back-office functions. By providing one version of the truth ColumbusMCR reduces administration, speeds up processes, and improves customer service.
The website displays leading edge e-commerce facilities such as multi-faceted filtering and search refinement, personalised product recommendations, repeat ordering and live chat for customer service.

Sam Wolf, CEO, commented “The ColumbusRetail solution is a great platform and has delivered as promised.”

Categories: Retail, Microsoft Dynamics AX