Customers today demand a consistent and seamless customer experience across all touchpoints and a more proactive and efficient customer self-service. They want to be engaged and inspired.
This means that companies and distributors, like yourself, are facing extreme pressure to improve their digital maturity and meet ever-evolving customer expectations. The challenge doesn’t just lie in mapping the full customer journey; it’s also about effectively engaging with your customers at all touchpoints.
Here to help you to fulfill your digital transformation journey!
When it comes to digital transformation, we, at Columbus, will be with you every step of the way. We will guide you in creating and transforming your digital strategy so you can benefit from a more flexible, agile, and customer-centric approach.
Our aim is to help you deliver stable and seamless solutions to your customers through integrations and automation with the least possible friction. This will help you provide an enhanced customer experience, which will further boost your brand image, attract new customers, increase sales, and foster lifelong loyalty.
Create a solid foundation for a transformation journey
Taking steps on your transformation journey is a huge decision. We help you understand where you are on your journey towards your desired state and what you need to do on a strategic level to get there and create a solid foundation for a successful business transformation program.
Create business value with elevated user experience
Customers want a seamless experience across all touchpoints. We enhance your brand visibility, user experience, growth, and loyalty through best-in-class user experience practices.
Offer intuitive ordering & e-commerce personalization
We help you to make ordering and self-service so easy, it becomes the new normal. With targeted content and marketing automation, your customer will get greater satisfaction, and you will free up resources.
Increase customer lifetime value with digital marketing
Digital marketing strengthens the relationship throughout the customer lifecycle. We help you optimize your content strategies, create more relevant and engaging content, apply SEO and marketing automation best practices, and enhance your website’s overall user experience or application to increase the ROI.
Improve buyer journey & conversions with content
We help you to bring all your vital product information and marketing content into a single content hub. This allows you to benefit from better planning, easier enrichment, improved visibility, higher productivity, and cost savings. The customer will get an increased experience.
Enhance innovation & operational efficiency
Speed and flexibility are leading competitive differentiators. A modern commerce architecture will speed up innovation, secure availability, and create a true omnichannel environment that boosts overall customer experience. We assess your current solution and guide you from there.
Resources
Where is commerce heading?
Kronans Apotek: How they created a growth engine with Commerce
By simplifying the purchase of pharmacy products and putting the customer experience in focus, Kronans Apotek has increased their market share.
Home & Cottage partnered with Columbus to establish its online store
Home & Cottage builds an online store, and within three years, it becomes the largest store in the chain. Sales have doubled every year for the first three years.
Lindex gets complete control of its product information with Columbus PIM Services
Lindex partnered with Columbus to handle its promotional materials across its 490 stores in 18 countries. The client could use images, language, and product information consistently and work efficiently to make them available for all markets because of the engagement.
