Columbus has appointed Hanna Nätt-Falkäng VP of Marketing with responsibility for leading global marketing in Columbus.
Copenhagen, Denmark – 4 March 2019: Columbus announces that Hanna Nätt-Falkäng is appointed VP of Marketing with the responsibility to lead Columbus’ Marketing efforts globally.
Hanna Nätt-Falkäng joined Columbus with the acquisition of iStone as Marketing Director for iStone. During the first year of the integration, Hanna has contributed to the rebranding of iStone to Columbus, implemented new inbound digital marketing methodologies throughout Columbus and led the launch of a new Columbus website.
In her new role, Hanna Nätt-Falkäng will lead global marketing in Columbus, covering strong lead generation, building a great customer experience online and marketing enablement of Columbus’ comprehensive solution portfolio - The 9 Doors to Digital Leadership.
“Hanna Nätt-Falkäng is a very experienced and talented marketeer who has delivered significant results. I am looking forward to working with Hanna Nätt-Falkäng in her new role, and I am convinced that she will take our global marketing to the next level,” says Ole Fritze, COO in Columbus.
Hanna Nätt-Falkäng has been with iStone since 2014, where she has built a fast-moving marketing department and lead generation machine while leading the strong brand recognition of iStone, cementing the brand in the ERP field.
“I am thrilled to get this opportunity of heading up Columbus marketing globally. We are in a good position of building digital trust points with customers, where marketing can support the whole customer life cycle. Today, marketing is all about how the customer experiences us as a brand and how we help our customers to become successful”, says Hanna Nätt-Falkäng.
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