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Saferoad, one of the leading actors within traffic safety and Work Zone Protection, has created a truly ambitious digital road map to plan for the upcoming years. Digitalization will be key in realizing the strategic target to become the “preferred WZP supplier of products and services”. Columbus is ready to enable this transformation through our extensive knowledge and experience in Litium 8. 

The plan is for Saferoad to still work as a local, proactive and service minded supplier, using a range of new digital tools and features. Together with face-to-face interactions, this digital solution will support and enhance business relations for Saferoad.

Columbus was selected as a partner to implement an innovative digital platform that will be the foundation for the upcoming initiatives. The platform will be based on Litium 8, one of the leading systems for Content Management and e-commerce, and a system that Columbus has a lot of experience in:

“We chose Columbus because of their leading expertise in B2B Commerce and Customer portals as well as their strong presence in the Nordic countries. Columbus has a proven track record in realizing digital projects, and we feel safe having them with us on this journey,” says Morten Wergeland Brekke, Vice President at Work Zone Protection.

Saferoad and Columbus-1

Saferoad aims to make roads safer to travel through innovation. 

“We are very happy to be a part of this journey together with Saferoad. Their digital road map is ambitious, but smartly planned to create clear customer value in several steps. Saferoad is a very customer-focused company with a strong value-driven business where safety is priority number one,” says Filip Lindwall, Head of Sales Digital Commerce at Columbus.

About Saferoad

Saferoad Business Area Signs & WZP offers Road Safety Products and Services ranging from traditional traffic signs with masts and gantries, LED signs and technical, road safety products for work zone protection equipment, to work zone protection rental and services. They also have a strong market position in the Nordics in these areas with market leading companies in Sweden, Denmark, and Norway. Saferoad has produced traffic signs in more than 30 years with own production in all three countries. The last few years our work zone protection business has grown considerably, and we expect it to continue to grow in the years to come as we aim to be the preferred supplier of Work Zone Protection rental and services in the Nordic countries.



About Columbus

Columbus is a global IT services and consulting company with more than 1,600 employees serving 1,100 customers worldwide. Columbus helps ambitious companies to maximize, transform, and futureproof their business digitally. Our innovative solutions and services portfolio, 9 Doors to Digital Leadership®, delivers end-to-end digital solutions that address the lifecycle demands of the retail, distribution, food, and manufacturing industries. We help companies run a sustainable and profitable business. Columbus was founded in 1989 and is headquartered in Denmark with offices and partners all over the world, delivering solutions and services locally—on a global scale.


For more information, please contact:

Martina Lundgren, Global Director Marketing Communications


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