Every business in today’s market conditions faces the challenge of increasing sales. We have the choice to keep selling to existing customers or to expand to newer customers and markets. As a short-term strategy, it is efficient to work with existing customers by helping them to buy more from you and increase the frequency of their purchases.
To generate new customers and explore markets, we need to generate new traffic on our website for a continuous flow of business. There is always the option to go for paid means to generate traffic; however, it would be better to reduce the dependence on paid sources of traffic, especially in the long-run. Instead, it is better to work towards generating traffic organically by creating and publishing content that customers want to access.
One of the ways to attract more visitors to your e-commerce website is by using the ‘inbound methodology’ effectively. Once the visitors are on your site, you can convert these visitors to leads, nurture leads to close the deal and take care of customers to ensure they are satisfied.
In the graphic below, we have portrayed the various stages and activities that are part of the inbound methodology of marketing:
We have put together a solution to make it easy for you
Inbound marketing is part of the customer-centric e-commerce solution that Columbus offers. The solution helps you drive more traffic with organic marketing efforts, strengthen your brand, develop customer relationships, and increase the revenue from existing customers.
Products, offers, and customers from your e-commerce business will become marketing signals to HubSpot, our recommended inbound marketing tool. Use these insights to personalize emails and ads. You can then scale up your personalized marketing efforts with automated workflows.
We use Hubspot as the market engine for ‘Inbound methodology’ and Litium as our standard e-commerce system. Currently, we also have tie-ups with Litium, EPI, Shopify, and Magento; however, we can also integrate with other e-commerce systems.
Here’s a basic package with a selection of features that will get you started with customer-centric e-commerce.
Our basic package consists of:
You have the option to select the parts you require in case you do not need the complete package.
We also offer optional services in case you have additional requirements that will enable you to grow at a different pace. These additional features include:
Listed below are some of the main advantages your company gains with our e-commerce solution:
Get started on your e-commerce journey with a Best Practice Workshop, where we guide and educate you. During this stage, we also study your needs to understand if our standard solution matches them or whether you require additional features to meet your specific requirements.
Armed with these inputs, we put together detailed plans along with timelines for implementation to take the project forward.