Every business in today’s market conditions faces the challenge of increasing sales. We have the choice to keep selling to existing customers or to expand to newer customers and markets. As a short-term strategy, it is efficient to work with existing customers by helping them to buy more from you and increase the frequency of their purchases.
To generate new customers and explore markets, we need to generate new traffic on our website for a continuous flow of business. There is always the option to go for paid means to generate traffic; however, it would be better to reduce the dependence on paid sources of traffic, especially in the long-run. Instead, it is better to work towards generating traffic organically by creating and publishing content that customers want to access.
One of the ways to attract more visitors to your e-commerce website is by using the ‘inbound methodology’ effectively. Once the visitors are on your site, you can convert these visitors to leads, nurture leads to close the deal and take care of customers to ensure they are satisfied.
In the graphic below, we have portrayed the various stages and activities that are part of the inbound methodology of marketing:
What are the benefits of linking your e-commerce portal with an inbound tool?
By integrating inbound and e-commerce, you can get a comprehensive picture of the customers and their purchases. With this information, you will also be able to do segment better, and therefore, process customers based on previously completed purchases and incomplete transactions (abandoned cart).
For example, you can use these insights to personalize messages on email and landing pages. A useful step is to input the data you get from your e-commerce system into the inbound tool, to enrich the customer image you have built up with transaction data, and then automate your market processing.
We have put together a solution to make it easy for you