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Madeleine Hoffsten, Partner Development Manager at Microsoft, on the successful collaboration and how the customer gets the complete package, from strategy to implementation and continued development, when hiring Columbus. 

“Columbus can deliver on every one of our clouds and workloads, both locally and globally. It’s rare for a company to be able to support their customer in all parts of a digital transformation. Which means that a client doesn’t need one partner for strategy, one for implementation, and yet another for the work afterwards: with Columbus you get the whole package. It’s a dedicated company with the muscles to take on big projects,” says Madeleine Hoffsten, Microsoft. 

In September 2022 Columbus won their in total ninth award from Microsoft as Bizapps F&O Partner of the year with the motivation:  

“Columbus is a partner that continuously adds interesting, new customers to their pipeline, transforms a large part of the customer base in Sweden by upgrading them to cloud with Dynamics 365 F&O, and that supports their customer’s transformation journeys and gets them ready for a digital transformation. The fact that they are also able to work with the entirety of Microsoft’s offers and solutions, makes Columbus the F&O Partner of the year!”

Madeleine Hoffsten is partner manager for Columbus and strategy manager for Bizapps and F&O. She works closely with Columbus Sweden, a collaboration that goes back many years. Columbus is also a part of Microsoft’s Inner Circle, a network of a selected few companies that are among the top partners in the world.  

“Columbus is one of Microsoft’s most important partners. We work together and set up aligned plans, goals, and strategies. It’s a transparent and close collaboration, which is what lies behind the successful partnership,” says Madeleine. 

Microsoft + Columbus

Madeleine Hoffstein (left) with Lena Ridström, CEO of Columbus Sweden

The fact that Columbus constantly takes on big projects, means that the company faces high demands on innovative solutions and technology to be able to meet and exceed customer expectations. An area in which Columbus is at the forefront, according to Madeleine Hoffsten. 

“I’m always sure that if I send an exciting case to Columbus, they will deliver. It feels very secure. It’s a serious, professional, and mature partner with a stable foundation to stand on and a good brand name on the market, where the biggest asset is being able to support the customer through the whole journey.” 

I’m always sure that if I send an exciting case to Columbus, they will deliver. It feels very secure.

Looking at the future, Columbus and Microsoft will develop their collaboration to the next level. 

“We will of course continue growing our collaboration, but we also have a joint plan to target more Business Lines at Columbus. We will explore new technologies together and develop even more functionalities, solutions, and market offers. I for one am looking forward to it!”

For more information, please contact:

Martina Lundgren  

Head of Marketing Columbus Sweden

+46 72-886 82 49 


About Columbus  

  • Columbus is a global digital consultancy headquartered in Denmark. For +30 years, we have helped more than 2,500 ambitious companies transform, maximize, and future-proof their business digitally. Columbus employs more than 1,550 digital advisors and consultants focused on the manufacturing-, retail & distribution-and food & process industries. We offer end-to-end digital services and solutions within Sustainability, Strategy & Change, Cloud ERP, Data & Analytics, Application Management, Digital Commerce, and Customer Experience. Columbus has offices and partners all over the world, and we deliver our solutions and services locally – on a global scale.   

About Microsoft and Microsoft Partner Inspiration Day  

  • Microsoft is the world’s largest company in computer software, with over 144 000 employees globally. The award BizApp F&O Partner of the year is a part of the Partner Inspiration Day, where companies can find inspiration, learn about the latest technological updates, and to award innovative companies. 

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