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Analysing customer behaviour: 5 metrics to look out for

Customer behaviour analysis enables you to learn how they think and what they want. We’ve...

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COLUMBUSCAST: What is evergreen?

In this episode of ColumbusCast, we sit down with Glen Bignall to find out what the term...

4 mins read Read More

Using personalisation to boost sales and customer loyalty

Personalising the customer experience leads to boosted sales and customer loyalty.

2 mins read Read More
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Everything you need to know about application management services in 10 minutes

If you’re wondering 'what is application management services’ and you have 10 minutes to spare,...

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How to create value within a business innovation strategy

It’s important to build value as part of your overall business innovation strategy. Whether that...

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Digital innovation: 5 key takeaways from businesses who have already done it

Digital innovation is everywhere and rightfully so. In this post, we’ve rounded up 5 great examples...

3 mins read Read More
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