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COLUMBUSCAST: System thinking vs. design thinking in change projects

Ian Kingstone and Toby Mankertz from the UK Strategy and Change team at Columbus discuss the...

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COLUMBUSCAST: How to push the boundaries of customer service

In this episode of ColumbusCast, we explore the ways businesses can improve their customer service...

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5 steps to a great customer experience

Customer experiences can be positive or negative depending on the journey they’ve had with you. So,...

3 mins read Read More
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COLUMBUSCAST: Improving customer engagement in the commerce space

In this episode, we discuss how you can improve your customer engagement within the commerce...

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Analysing customer behaviour: 5 metrics to look out for

Customer behaviour analysis enables you to learn how they think and what they want. We’ve...

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What is evergreen?

We sit down with Glen Bignall to find out what the term ‘evergreen’ means, and why it matters to...

4 mins read Read More
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