<img src="https://secure.leadforensics.com/133892.png" alt="" style="display:none;">

The business drivers for implementing PIM are many but the qualitative benefits may often be equally as important.

We’re often asked by clients “How will PIM benefit my organisation?”and in asking that question they are usually looking for assurances or examples of returns on their investment, “you can save 25% here, improve this by 30%, reduce that by half”, and so on. Whilst quantifiable benefits are available and often quoted – based on the learned experience of others – they don’t paint the whole picture. Equally, what applies to one client implementation is not necessarily transferable or to the same extent to other clients.

For instance, a reduction in translation costs may be symptomatic of more than one particular factor – the client may have switched translation supplier at the same time as automating much of the content extraction and import, or they may have outsourced the translation to a broker for the first time ever, preferring in the past to handle translations in-house. 

Qualitative Benefits

Despite evidence of the quantitative benefits, a client’s decision to implement a PIM solution can still come down to gut instinct, or an emotional feeling “that it’s just right for my business”. The business drivers for implementing PIM may be many and varied (and dependent on the client’s industry), and if you choose the right solution then, apart from the payback on your investment, the qualitative benefits may often be equally as important.

Here are just some examples of those harder-to-measure benefits:

  • Improved staff moral from the use of a collaborative and intuitive PIM solution
  • Reduced stress and absenteeism from working in a more effective and productive manner
  • Enhanced information quality and consistency
  • Ease of scalability in entering new markets or increasing product assortment
  • A modern user-friendly solution for working with product information
  • A clear and uncomplicated data model
  • Your webshop updated with product changes in almost real time
  • Working in a continuous product enrichment process instead of catalogue cycles
  • Self-service access to product data and company-wide collaboration
  • A fully controlled and managed set of marketing processes dedicated to PIM
  • Systematic integration from ERP and PLM through PIM to eCommerce
  • A more rewarding customer experience
  • Ease of range planning

The case for PIM

Most clients viewing PIM are doing so for the first time, this despite the fact PIM solutions have been around for more than a decade already. In the late ‘90s and beyond, everyone made a mad dash to web-enable their product range, and much of their focus since then has been outward looking at the markets – they may even have updated their back-office ERP systems in that period too.

But what most have failed to figure out successfully yet is how to join up the dots and fully integrate their complex Marketing processes. The operational efficiencies achievable by combining basic product data from ERP with the Marketing department’s vast image repositories and the product text enrichment needed for eCommerce are simply passing them by.

So if you haven’t done already, “Stop! Take a breath, and have a good look at PIM!”

Also read: Supplier Onboarding Demystified

Also read: Why PIM is of growing importance

More tips? Downlaod our guide below. It's pretty useful!

Guide: Nine Key Recommendations for succeeding with PIM

Discuss this post

Recommended posts

If you are running Infor OS/H5 you have the possibility to create really nice homepages for your users. The homepages are the starting points for all roles, and one of the widgets you probably want to have on your homepage is the menu-widget. On the menu widget you can add links to M3 programs for example, but by using bookmarks you can make the links smart, and let them open the programs with predefined selections and searches.
In this blog post I'm describing how to create bookmarks in M3. Since we are moving towards Infor OS and H5, we need to handle that there are some differences in how you manage bookmarks in the different user interfaces for M3.
In Infor M3 13.4 there is a new possibility, you can build your own list program. This blog post will show you how to do that.
I have talked about personalizations many, many times – and I am still convinced that there is a lot left to do in this area for most M3 users. Recently we have done some M3 installations for new customers, and in that kind of projects the need for a smooth navigation in M3 becomes very clear. It is not easy to run M3 the old-fashioned way.
If you didn’t have the chance to go to London on the world’s best UX conferences, here is a summary of the 3 most interesting talks. The three day conference was focused on Product, Service and Design, with 5 talks each day dedicated to one topic, followed by a workshop. It was hard to pick only 3 topics to summarize -  as most speakers were fantastic. Here are the 3 speakers that I found most interesting – and I am glad to share them with you!
right-arrow share search phone phone-filled menu filter envelope envelope-filled close checkmark caret-down arrow-up arrow-right arrow-left arrow-down