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Why Measuring Every KPI is Not the Best Practice

2 min

BI solution can help you significantly only when you focus on a few business-critical KPIs and use the unlocked insights to better your business.

How to Ensure a Seamless User Adoption When Implementing Data & AI Solutions?

2 min

User adoption of Data & AI Solution’s implementation partner equal responsibility and create data-driven culture. Learn Columbus’ user adoption approach.

Why is Gartner’s TechQuilibrium Relevant to Data-driven Companies?

2 min

Gartner’s TechQuilibrium emphasizes data-driven organizations use of equilibrium points to balance human factors & digitalization to execute business plans

3 Steps to Humanize Inbound Marketing and Build Online Trust

One of the best ways to earn trust in a crowded B2B market that is now working as per the new normal is by humanizing your Inbound Marketing efforts. This can include having your existing customers talk about your business, leveraging data to improve customer experience, and more.

Inbound Marketing—Has it Changed?

Inbound marketing has been evolving over the years to meet the changing requirements of the customers' buying journey. Let us look at how it has inbound marketing has changed and in what ways it remains the same.

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