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An alignment on strategy and a significant expansion in territory were key points of discussion when Joerg Jung, Infor EVP and general manager for EMEA and Asia Pacific/Japan, and Søren Krogh Knudsen, CEO of Columbus, met in Copenhagen.

Next in the strategic partnership, is to align Columbus’ Focus23 strategy and Infor’s 5x SaaS growth strategy. Both partners are setting out to quadruple their profit through deep industry expertise and in close partnership with customers by the end of 2025.

Columbus is the largest Infor M3 alliance- and channel partner worldwide, expanding its presence in Europe, and an increasing presence in the US. The combination of Infor’s solutions and Columbus’ broad offerings through the 9 Doors to Digital Leadership® portfolio allow customers to speed up their digital transformation and realize the full potential of modern cloud-based solutions.

“Infor M3 is a world-leading ERP system that allows our customers to maximize their industry potential, scale up and have the best experts close to them in the process,” Knudsen says. “Whether it’s about strategy, implementation or support, we have solid competence in digital transformation. Columbus is a global company with an impressive offshore capability. Our strength is that we are close to our customers and offer them the best possible solutions for their business'. With our capabilities, we are strategic digital advisors during the entire process, from audit and assessment to selection, implementation, integration, support and continuous development.”


Søren Krogh Knudsen

Photo: Søren Krogh Knudsen, CEO at Columbus, refers to Columbus strategic capabilities as trusted advisors.

Infor and Columbus share the goal of increasing their delivery capacity of Infor M3-based CloudSuites to companies within retail & fashion, distribution, food & beverage, manufacturing, rental, and lease & equipment.

“Partners are crucial to Infor’s continued growth, expanding our existing partners to new markets and industries is part of that strategy,” Jung says. “We want to form an even closer, and more strategic, partnership with Columbus. Columbus wide offering means that customers will have access to the best possible tools and expertise to lead them through their digital transformation. Columbus plays an important part in realizing our growth strategy. Together, we can maximize our offerings, align our business expansions, enter new markets and broaden our portfolios.”
Joerg Jung, Infor

Photo: Joerg Jung, EVP & GM Infor International, says partners are crucial to Infor’s continued growth.

Highlights of the strategic partnership:

  • Joint strategies and business plans – Infor SaaS 5x growth and Columbus Focus23.
  • Increased revenue through customer growth in selected markets.
  • Helping customers realize the benefits of Infor’s deep micro-vertical functionality driven by Columbus’ industry expertise.



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