Columbus’ and Infor’s joint ‘Route 25’ venture marks a B2B alliance including an alignment on strategy and a significant expansion in UK, Germany, US, and the Nordic region. With industry-specific functionality delivered out of the box for specific micro-verticals and true cloud architecture in place, the next step is to increase brand awareness and explore Denmark’s market possibilities. It all kicks off on September 20, with a joint venture during Denmark's largest conference within ERP and critical business systems, ERP & Beyond.
In line with the ‘Route 25’ strategy, Columbus and Infor now turn their attention to creating extended value for a variety of stakeholders, such as individual customers and ‘net new’ business organizations. Having adopted an industry first mindset, both companies set out to boost performance and increase value outcomes for their shared customers.
“The whole idea behind our joint venture strategy is that we are stronger together and that we have a united and broadened portfolio in place when we meet the expectations of the Danish customers’. Columbus experience and digital footprint, along with Infor’s product resilience, allows for further expansion in the Nordics, meaning that Denmark’s market possibilities and maturity within Cloud ERP, is both intriguing and necessary for us to dive into”, says Oddbjørn Johansen, Infor’s Country Manager for Denmark.
Tobias Andersson, Acting Head of Strategy & Change at Columbus, will host a key seminar during ERP & Beyond.
During ERP & Beyond, Columbus will host a key seminar on how successful business transformation, all starts with adopting a ’strategy & change’ mindset, hosted by Tobias Andersson, Acting Head of Strategy & Change at Columbus. On Infor’s behalf, AddinQ’s CIO Per Svensson, will enlighten the audience about how Cloetta, a leading confectionery company in Northern Europe, drives innovation and agility with Infor CloudSuite Food & Beverage.
“We are so delighted to be able to meet potential, new, and existing customers during ERP & Beyond. Both seminars do cover what we provide within the full ERP journey of digital transformation and we're looking very much forward to the journey ahead in our partnership with Infor. Safe in the knowledge that we have industry-leading capabilities and a micro-vertical focus designed for us to build a strong market in Denmark”, says Christian Clausen, Columbus’ Sales Director Infor M3 for Denmark.