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customer engagement


The value of excellent customer service (and how to get there)

Good quality customer service is akin to the holy grail. It’s clear that the pace of life is much faster today than it was 20, even 10 years ago, and associated with this is the impact of 24 x 7 news, Social media, and full internet access at lightning speeds to all corners of the world.

Supporting sales: An inside look into Microsoft Dynamics Customer Engagement

“People buy from people that they trust” … is this really true in this day and age? Today, for instance, if you are buying online chances are there are no people involved at all in the sales transaction.

Maximising Customer Engagement in manufacturing: Three success stories

Manufacturing organisations are often behind the curve when it comes to implementing Customer Engagement (CE) technologies, as it’s now being called… and you can’t blame them for that!

4 steps to increasing customer revenue

As Generation Z’s buying power makes its presence felt, the importance of “brand differentiation” is fast becoming recognised as a key influencer in consumer choice and spend.

The customer drives Unified Commerce

How businesses must re-evaluate their customer experience for future growth and customer success.

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