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CRM

CRM and ERP integration: The path to achieving true customer value

Over the years, ERP solutions have evolved to cover more business elements. But to maximize its...

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Why manufacturers should prioritise customer experience

Customer experience isn’t traditionally a priority for manufacturers. But with more B2B customers...

2 mins read Read More

COLUMBUSCAST: What is customer experience (CX)?

What do you think when you hear the words customer experience? Customer experience and engagement...

2 mins read Read More
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