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Discover the latest developments

6 ways to maximize business growth with Salesforce CRM

Salesforce CRM goes few steps further to help you build a customized and engaging customer journey...

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7 benefits of hiring a Salesforce consultant

A powerful CRM system like Salesforce can give your business a real boost, and help to avoid the...

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What is Salesforce - and does it fit my business?

There are some things you need to keep in mind before using Salesforce. We at Columbus are here to...

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Using personalisation to boost sales and customer loyalty

Personalising the customer experience leads to boosted sales and customer loyalty.

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The value of customer service and how to improve it

Great customer service gives your business a competitive edge that no-one can take away. Read more...

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Customer service vs customer experience: Definitions and differences

While customer service focuses on your customer-facing teams, customer experience refers to the...

3 mins read Read More
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