M&S are, as a company, relatively humble in the statements issued to the media, both on this matter and business in general. Whilst they freely admit to being late to the digital grocery party, this does represent a bold step and has potential to educate both competitors and industry incumbents on some radical thinking over the next 18 months.

It has been a month since the extremely bullish £750m+ tie up between M&S and Ocado was confirmed in the press. But us observers love chutzpah when it comes to big industry moves… and this one is going to prove very interesting.