<img src="https://secure.leadforensics.com/133892.png" alt="" style="display:none;">

The global pandemic caused the sales landscape to change dramatically. Unprecedented times called for unprecedented change. With many businesses forced to adapt overnight, new processes and methods were brought in, many employees had to reskill and the use of digital tools were scaled up. All whilst trying to maintain the best customer experience possible. So now 2 years on, what’s driving sales?

In this report we breakdown the following 5 key insights:

  1. Flexibility is key as customers face unprecedented challenges
  2. Digital transformation is accelerating
  3. Siloed departments result in a disconnected experience
  4. AI continues to surge
  5. Reskilling teams to align with business needs


For many organizations that couldn’t adapt quickly enough, everything was at stake. Whereas for those who were agile enough to implement or act on these 5 key areas, the chance for growth was possible.

A whopping 79% of sales reps say they’ve had to adapt quickly to new ways of selling. This alone tells you the sheer scale in which Covid-19 has forced transformation amongst sales teams.

In this report you'll also discover:

  • The top 5 digital sales tools
  • What areas automation is providing the biggest shift in performance
  • How AI is increasing sales performance
  • The best tactics for addressing staffing needs

Read the full report here:

Download the report


Discuss this post

Recommended posts

Today’s digital customers are more connected and empowered than ever before. With so many options now available to them at their fingertips, they won’t hesitate to take their business elsewhere if they feel their needs aren’t being met.
Salesforce Field Service provides structure to your workforce, allowing them to carry out tasks with ease. From the preparations required for the service to sending final invoices to your customers, important information can be accessed on the go, no matter if the employee is in the field or at the office. On the flip side, implementing any new technology can be challenging, but with the right expertise behind the project, this can ease the process. In our Salesforce Field Service best practice guide, we break down your implementation process and how it’ll look like from your field technicians' perspective:
With so many products and services available to consumers at the touch of a button, businesses have to go above and beyond for their customers to differentiate themselves from the market. Customers also expect more than a product that works as advertised – they want a great customer experience (CX) too. In fact, 86% of customers are willing to pay more for a better experience.
Due to the pandemic, CRM systems became more integral to organizations than ever before. With businesses forced into remote working overnight, then came a host of additional challenges, many centred around the capabilities and set up of their CRM systems.
Digital technology has transformed customer habits – it’s allowed them to access what they want, exactly at the moment they need it. Consumers expect relevant content at every touchpoint of their journey in the format and on the device of their choosing.
right-arrow share search phone phone-filled menu filter envelope envelope-filled close checkmark caret-down arrow-up arrow-right arrow-left arrow-down