Columbus
Nov 30, 2021
What is Salesforce - and does it fit my business?
There are some things you need to keep in mind before using Salesforce. We at Columbus are here to...
Jessica Hall
Sep 27, 2021
Using personalisation to boost sales and customer loyalty
Personalising the customer experience leads to boosted sales and customer loyalty.
Jessica Hall
Sep 22, 2021
The value of customer service and how to improve it
Great customer service gives your business a competitive edge that no-one can take away. Read more...
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Jessica Hall
Sep 20, 2021
Customer service vs customer experience: Definitions and differences
While customer service focuses on your customer-facing teams, customer experience refers to the...
Simon Noakes
Sep 10, 2021
CRM and ERP integration: The path to achieving true customer value
Over the years, ERP solutions have evolved to cover more business elements. But to maximize its...
Mayzin Han
Sep 9, 2021
What is Microsoft Dynamics 365 Project Operations?
D365 Project Operations is the latest addition to Microsoft’s project management solutions family....
Simon Noakes
Sep 8, 2021
Why manufacturers should prioritise customer experience
Customer experience isn’t traditionally a priority for manufacturers. But with more B2B customers...