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What is Salesforce - and does it fit my business?

There are some things you need to keep in mind before using Salesforce. We at Columbus are here to...

5 mins read Read More

Using personalisation to boost sales and customer loyalty

Personalising the customer experience leads to boosted sales and customer loyalty.

2 mins read Read More

The value of customer service and how to improve it

Great customer service gives your business a competitive edge that no-one can take away. Read more...

2 mins read Read More
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Customer service vs customer experience: Definitions and differences

While customer service focuses on your customer-facing teams, customer experience refers to the...

3 mins read Read More
CRM

CRM and ERP integration: The path to achieving true customer value

Over the years, ERP solutions have evolved to cover more business elements. But to maximize its...

4 mins read Read More

What is Microsoft Dynamics 365 Project Operations?

D365 Project Operations is the latest addition to Microsoft’s project management solutions family....

3 mins read Read More

Why manufacturers should prioritise customer experience

Customer experience isn’t traditionally a priority for manufacturers. But with more B2B customers...

2 mins read Read More
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