<img src="https://secure.leadforensics.com/133892.png" alt="" style="display:none;">

On March 1st Google will automatically move properties from Universal Analytics to Google Analytics 4. Why is this a problem? If you don’t prepare for this move, the adjustments and settings you have made outside of the basic settings will be lost and you will be left with new, unnecessary and messy properties. But there is a simple way to stop it. 

Here's everything you need to know.

As you most likely have heard, Google plans to shut off Universal Analytics on the 1st of July this year. Google Analytics 4 (GA4) will then be the only web-analytics solution that they offer. To prepare for this change, Google will automatically create new GA4 properties based on Universal Analytics accounts.  

This automatic migration to GA4 is only relevant if you have not set up any measurement of specific events and goals. For those who use Analytics actively and have set up measurements, this will instead result in extra GA4 properties in the account – but without your measurements and goals – linked to old UA properties.  

As you might have guessed, this will quickly become messy and make Analytics hard to use properly. This will happen even if you have already set up GA4 in your account.  

How to stop it  

What should I do to stop this from happening? It’s actually easy – You simply need to actively opt out. You do this by shutting off the automatic update in your UA-account.  

Go to your UA property and find “GA4 Setup assistant”:  

GA4-auto-migration-1

Click on it, scroll down, and find the automatic GA4 property here:  

GA4-auto-migration-2

There are no advantages to having them connected and they should be seen as two separate analysis tools, as GA4 and UA measure data in completely different ways.  

When you enter a GA4 property, a window might appear asking if you want to connect it with the corresponding UA property. It happens if you have manually set up GA4 properties for pages that already have UA. 

GA4-auto-migration-3

If you don’t do this before the 1st of March, you will need to remove the added GA4 properties at a later date. It’s not a catastrophe, but you will save yourself some headache by doing it on time.  

To summarize, there are two things you need to do: 

  • Go into all old UA properties and turn off the automatic update that happens from March 1st
  • Actively select ‘No’ in the pop-up window that may appear in the respective GA4 property

This should be easy to do – just remember to do it in time to minimize future problems.  

Are you a Columbus customer and want us to solve it for you? Contact us today!

Discuss this post

Recommended posts

In today’s fast-paced E-commerce landscape, businesses need to remain agile and adaptable to stay ahead of the curve. The key to success lies in the ability to continuously evolve and tailor your online store to meet the ever-changing needs of your customers. This is where decoupling your SAP Commerce Cloud-based store and embracing a Storefront Framework’s composable commerce capabilities come into play. Embark on this thrilling journey and you will unveil the incredible potential of your online store and unlock a world of new possibilities. In this video, Dan Andersson gives you insights for how to evolve your SAP Commerce store with the power of the new storefront framework.
To navigate your digital commerce business through the latest data protection regulations and guidelines, it’s important to understand the distinction between privacy and tracking requirements on the one hand and cookie and consent management on the other.   The former is primarily concerned with what data is collected, how it is transmitted and where it is stored, which are all integral parts of the GDPR. This is at the center of the latest controversies surrounding the legality of Google Analytics in Europe. Inadequate protection of personal data by US-owned services has not yet been resolved with a new legal framework.  Updated on: 02-2023
Increasing numbers of B2B companies are investing in customer portals where they can offer the customer a personalised buying experience that includes digital assistance and information. But there are still companies that take orders via telephone or email and close new deals using salespeople out in the field.
What your customers don’t have enough of is more time. So it’s no surprise that online self-service is increasing in popularity. With a customer portal, you can increase sales, offer new services and simultaneously streamline and reduce costs for customer service. Being able to offer your customers a portal is starting to become a hygiene factor, particularly today where your customers have more options, more products to choose between, more information facilitating the buying decision and an increased range of channels for handling aftermarket issues.
The digital transformation has changed our purchasing behaviour. Because modern consumers collect information, compare and weigh up the advantages and disadvantages by themselves before making a buying decision, they have often come a long way in the purchase process before approaching a supplier. To create business opportunities and gain repeat custom, you need to achieve an experience that extends across and is the same in all channels. This is particularly clear in the B2B sector. To succeed here, it's best to start at the other end and collect information about your customers to achieve a 360-degree view.
right-arrow share search phone phone-filled menu filter envelope envelope-filled close checkmark caret-down arrow-up arrow-right arrow-left arrow-down