Regardless of how many product ranges you sell, or even if you sell services, keeping product info up-to-date can be a mammoth task. Not only is it time-consuming, but it can also be incredibly easy to make mistakes. There’s nothing more frustrating than investing in a service or item, only to receive something different from what you thought you were getting.
Keeping your product info fresh and improved is valuable for your business. With captivating product descriptions and attractive photos, you are bound to boost your revenue.
Here are our top reasons why improving your product info can elevate your business and bring in more revenue.
1. Improves customer experience
When customers see an engaging, accurate product description and appealing photos, they're more likely to buy the item or service. Why?
Because it’s presented in an aesthetically pleasing and professional manner. It's also detailed and answers any questions they may have so they're less likely to be left frustrated and/or need to contact your customer service team for help.
By improving your product information, you will give customers a much better experience that they can trust.
2. Increases revenue
Excellent product information means your customers will likely receive better service and this will increase your revenue. Satisfied customers are more likely to trust you and more likely want to use your services again.
Continually updating your products and their information also keeps customers returning as they want to know what else you have to offer. It also means customers can easily see what’s available for purchase; this can be invaluable, particularly if you are selling something your competitors don’t.
Read more about increasing customer revenue here.
3. Reduces the chance of customer complaints and refund requests
Marketing studies have proved that high-quality brands will obtain more repeat purchases because they have spent time perfecting the product and its information before they release it. These brands often spend more trying to persuade customers to purchase from them, because the more they please the customer, the more likely a customer will want to use their service again.
When customers know exactly what they want and what they’re getting when buying, they’re much less likely to ask for refunds or complain about the product if it doesn’t meet their expectations.
4. Fuels word-of-mouth and social media recommendations
92% of people trust recommendations from friends and family above everything else when it comes to making a buying decision. If your website is clear and your product information is both exciting and true, then your customers will receive a much more positive experience.
And this will motivate them to evangelise your brand.
What can help you ensure excellent product information?
It’s important that your product info is correct and captivating. This increases your chance of elevating your business by a long shot.
The best way to do this is to install a Product Information Management system (PIM) that can help you to easily and effectively alter your product info. PIMs are simple to use and save on large amounts of time and revenue. The results are sleek and attractive product profiles.
Enhance your product information and you can increase your basket value...
eCommerce has never been so competitive until now and we want your business to reach its maximum potential.
That’s why we created a handy guide on how to increase basket revenue. Managing your product info and using a PIM system is only one aspect of increasing your basket revenue.
Download our guide below and discover the steps you need to know.
