<img src="https://secure.leadforensics.com/133892.png" alt="" style="display:none;">

You’re part of a company that has a huge product range. You might sell both online and in-store. Perhaps you’re even a global business with offices in different countries. How do you ensure that your brand is consistent across all these sites? Moreover, how do you make sure that the brand is both engaging and customer-centred?

Perhaps the greatest barrier to customer centricity and inconsistent branding is the lack of organisation. A solid, well thought-out management strategy can really benefit here, particularly when it comes to product management. Once you’ve established a plan to generate leads, you can successfully promote this brand across all your channels.

Here is why we think you should develop this strategy.

Waitress serving a cup of coffee to customer in cafe

If you're more of a video enthusiast, watch our discussion with Episerver on this topic. 

 

1. Customer-centricity is essential to business success

If you don’t attract, engage and satisfy your customers, you’re in for failure. An organisation that doesn’t listen to its customers is just not going to do well.

Think about it – if you wanted to buy a new car and the dealership you were thinking of purchasing from didn’t connect with you, you would most likely look to buy the car elsewhere. Why? Because the company wasn’t interested in your needs.

You don’t want to make this mistake in your business. If your brand is customer-centric, however, this won’t happen. When building your brand and selling it to your team, make sure you put your customers at the heart.

If you build products that meet your customer’s needs then your brand’s messaging will be consistent with what they want.

Your customers deserve to trust you. So put them first and they will place their faith in your products.

Handsome concentrated bearded waiter swiping credit card through the computer terminal in cafe

2. Your customer data can be centralised and boost team productivity

Investing a good Product Information System (PIM) will help you to carry out your marketing strategy and get your desired leads. PIMs take all your customer data and synchronise it all in one place.

This is ideal for creating a captivating brand message, no matter how many product ranges you have, as you can see all the information you need in a single location, from customer behaviours to their history.

Plus, a PIM will help you to achieve a more attractive brand image.

The fact that all your data is stored in one place makes your company look (and function) much better than all your competitors. This is going to make you way more attractive to customers as you will be able to generate marketing campaigns that feed into their needs.

3. Centralised data also enhances your customer experience

PIMs store all your data in the cloud which can be accessed at any time and any place by your employees. They can also collaborate, and make edits and changes in real-time.

This is particularly useful if you are a global company. All the information needed to keep the brand consistent is right there when it’s needed.

Also, by using a PIM, your user experience is enhanced. Your product information is always updated and error-free. And when you have so many products in your retail, it’s imperative that all the information is correct.

We believe that using a PIM service will boost your customer trust and loyalty, creating that powerful messaging you need. Do you?

Customer entering pin number into machine at counter in cafe-2

Learn more on how to survive in today's commerce climate

Ultimately, your customers want their needs fulfilled by your products. This is why it is imperative to create a powerful brand message that is permanently consistent. If they can see that you believe in what you sell, then they will begin to trust you and buy your products.

If you’re struggling to get your brand across, find out what your customers want and tailor your messaging around this.

Whatever you do, put the customer first. Always. This is what's key to success in eCommerce.

Stressed? Don’t worry. We actually discussed these aspects in our webinar with Episerver. So, that video you may or may not have watched at the start - it's also available in a full length version! Click the button below to have a watch...

Watch the video

Topics

Discuss this post

Recommended posts

The ability to personalise your content towards your target audience, especially in e-commerce, can lead to numerous benefits for your business.   With the rise of online purchasing after the lockdown due to the pandemic, this emphasises the importance of improving your online customer experience, with personalisation being just one of the many tactics to do this.   Here, we look at some of the benefits personalisation offers towards your business:
The need for manufacturers to become e-commerce experts is increasing. In a world where over two billion people purchased goods or services online, consumers can find and buy products anytime and anywhere like never before.
When you think of e-commerce, perhaps your first thoughts go to Amazon, Nike and McDonald’s. Whichever brands you envision, they’re most likely B2C companies. It’s natural - B2C companies have been dominating the e-commerce landscape for years. But now, B2B companies have caught wind and they want a piece of the action. 
Choosing a product information management (PIM) system can be overwhelming. You’re aware of the benefits a PIM system will provide for you, but how do you know what functionalities your business needs to prioritise with PIM?
Regardless of how many product ranges you sell – or even if you sell services – keeping product information up-to-date can be a mammoth task. Not only is it time-consuming, but it can also be easy to make mistakes. There’s nothing more frustrating than investing in a service or item, only to receive something different from what you thought you were getting.
right-arrow share search phone phone-filled menu filter envelope envelope-filled close checkmark caret-down arrow-up arrow-right arrow-left arrow-down