<img src="https://secure.leadforensics.com/133892.png" alt="" style="display:none;">

A wiser man than I once said “if you have done some research and reached a conclusion put your conclusions at the front of your report”... so here goes…

This research finds the conclusion is pretty much self-explanatory … essentially, it’s saying:

… all 3 of the major Analysts agree - Microsoft is one of the TOP 3,

So, “include Microsoft on your shortlist”

So, shall we see what they actually say then?

GARTNER

Source: Magic Quadrant for Sales Force Automation - Published 26 June 2019

Gartner defines Sales Force Automation (SFA) as systems that support the automation of sales activities, processes and administrative responsibilities for organizations’ sales professionals. Gartner considers SFA to be foundational technology, implemented to automate an organization’s core sales processes.Gartner

Microsoft remains in the Leaders quadrant as it continues to deliver both on its product vision for SFA within the Microsoft Dynamics 365 offering, and on its sales execution.

The SFA product in Dynamics 365 is relevant for midsize, large and enterprise-size clients, as the vendor has packaged solutions to address all SFA functional needs. The SFA product is relevant for B2B and B2C use cases, and both short- and long-cycle sales processes.

Microsoft continues to invest primarily in the SaaS version of its product, with the on-premises version on an annual release schedule. With Dynamics 365 Sales Insights becoming generally available in late 2018, Microsoft has enhanced its product offering with meaningful functions such as “who knows who” indicators and customer relationship health analysis. In addition, the latest version (v.9+), which has been rearchitected into a microservices architecture, affords clients the ability to more frequently utilize Azure-based application services.

FORRESTER

Source: The Forrester Wave™: Sales Force Automation Solutions, June 27 2017

Forrester's research uncovered a market in which Microsoft, Oracle, and Salesforce lead the pack. Pegasystems, bpm'online, SAP, and SugarCRM offer competitive options. CRMNEXT, NetSuite, and Infor lag behind.

Forrester 2

Microsoft is building out its intelligent offerings and unifying its SFA solution with its larger portfolio. The 2016 transition to Dynamics 365 brought a heightened focus on seller productivity, with deep integrations into Office 365 and Outlook. Microsoft also delivers very strong analytics capabilities, including its machine learning and AI offerings, as well as Power BI.

New call-to-action

With all the hype around artificial intelligence (AI) and machine learning, Microsoft shows considerable maturity in both its execution and vision for how advanced analytics will transform selling. Customers rate Microsoft's pace and penchant for innovation very highly. The potential around analytics only improves with its acquisition of LinkedIn. Microsoft needs to improve its ecosystem of both technology and services partners.

NUCLEUS

Source: Nucleus Website July 2019 and Nucleus-Research-CRM-Technology-Value-Matrix-1H2018 report

Leading customer relationship management (CRM) providers are doubling down on data integration, orchestration, and mapping capabilities to link data among and beyond CRM applications and provide a complete real-time view of the customer. Although their approaches differ, those investments are designed to enable customers to drive greater productivity, reduce data management efforts, and bring together a rich and complete enough data set to apply artificial intelligence (AI) and analytics for measurable results across sales, service, and marketing. While they’re making investments under the hood, they’re also investing in usability features such as embedded coaching and intelligence to help users be more effective and productive.

Nucleus

In the Nucleus-Research-CRM-Technology-Value-Matrix-1H2018 report Nucleus describe Microsoft as follows:

Microsoft Dynamics 365 unifies its Dynamics CRM and enterprise resource planning (ERP) capabilities to provide an integrated set of solutions for marketing, sales, service, finance, operations, and talents that also seamlessly work with Office 365. Microsoft’s focus is on bringing the AI and machine learning (ML) capabilities of Azure into the cloud CRM environment while leveraging LinkedIn technology, PowerBI, and PowerApps to provide CRM users with no-code, low-code, and full developer capabilities. In March, Microsoft announced a number of advancements to Dynamics 365 including:

  • A common data service for analytics and applications, which will enable customers to quickly customize existing applications built across Dynamics 365 and Office 365 and quickly build new analytics applications that integrate data from multiple sources.
  • New capabilities for Dynamics 365 for Sales including a relationship assistant, auto capture with Outlook, and e-mail engagement. Microsoft also announced new Power BI insights apps for out-of-the box dashboards providing further insight into marketing, sales, and service.
  • Dynamics 365 for Marketing, a new marketing automation application providing companies with core e-mail marketing needs with integrated capabilities for marketing and sales nurturing.
  • Dynamics 365 for Sales Professional, a new streamlined version of the Dynamics sales capabilities with core SFA capabilities as well as sales planning and performance management.

Nucleus sees Microsoft’s continued investments in bringing the power of LinkedIn Sales Navigator and Dynamics 365 as a key differentiator. Additionally, PowerApps capabilities and the further integration of Power BI with Dynamics 365 provide business users with more self-service application and report building capabilities leveraging both Dynamics 365 and external data sources.

I think the simple conclusion here is, if you are looking for a CRM / Sales Force Automation solution then...

… all the leading experts AGREE!

Microsoft Dynamics is one of the Top 3 and, at the very least, you should look at it.

New call-to-action

Discuss this post

Recommended posts

Customer Relationship Management (CRM) software is a tool that helps you manage interactions with your customers and leads. It can help you gain deeper customer intelligence, improve sales efficiency and coordinate all your customer engagement efforts across the business.
5 Tips to Improve Your E-Commerce Website Design Effective e-commerce website design boosts conversions and helps contribute to your overall online success. However, if you're not the most creative person and don't have an in-house designer or a lot of time to spend on your design, you can still achieve a web store design that is optimised for conversions. In this blog  post, I'll be sharing 5 easy tips that can help you improve your e-commerce customer experience (CE), content and website design.
Over my years working with large customers it’s become clear to me that one of the parts of the business where software can play a vital role is the support of the Field Service workforce, yet lots of companies today don’t appear to have invested well enough in this area of their business. This blog focuses on this area of a company, and on the capabilities of Microsoft Dynamics 365 for Field Service to help automate and optimise operations.
Microsoft’s data visualisation tool has come a long way since it was first released in the form we know today, back in 2015. Now, in 2019 the solution is a leader in Gartner’s magic quadrant for Analytics and Business Intelligence thanks to its combination of simple user experience for the occasional report maker through to advanced features backed by powerful machine learning tech.    So, if you’re looking for a way to rapidly unlock the value hidden within your data, this article presents our top 5 features that you can leverage to get meaningful, actionable insights into the hands of your operational managers and discover how to set up Power BI with Dynamics 365 for Customer Engagement.   Uncover 5 major business benefits of Microsoft Power BI;
Understanding and monitoring the cash flow of a business is a crucial analysis that a business should undertake. Not having the required statistics may provide inaccurate information about a company’s financial solvency. This might mean that a company is unable to make informed key decisions on future investments, expenses, and revenues. Nor ensure that there is enough cash flow available to meet the business’s financial obligations.
right-arrow share search phone phone-filled menu filter envelope envelope-filled close checkmark caret-down arrow-up arrow-right arrow-left arrow-down